In 1913, Ralph Peacock, Clay's grandfather, followed his father's example by graduating from KCCMS. After gaining his certificate, he operated the Peacock mortuary in Elkhart, Kansas. During the depression years and dust bowl days of the 30's Elkhart's population drastically decreased and in 1936, Ralph Peacock moved his family to LaJunta, Colorado where he opened the Peacock Memorial Chapel.
In 1947, Clay's father R.E. "Sam" Peacock graduated from St. Louis College of Mortuary Science and returned to LaJunta to assist his father in the family business. After several years in LaJunta, Sam moved his family to Lamar, Colorado in 1973 to operate the Dolsen Almont mortuary. Clay Peacock graduated from San Francisco College of Mortuary Science in March of 1983. It was July of 1983 that the Peacock's purchased Wood-Gamble Funeral Home. The funeral home was established by the late Dean Wood in 1947.
Clay graduated from Lamar High School with the class of 1977. Went on to Garden City Community College in Garden City, KS on a baseball scholarship where he earned an Associates Degree and then to Missouri Western State College in St. Joseph, MO where he continued playing baseball while earning his Bachelor Degree in Psychology in 1982. Clay is married to Brenda and together they have seven children; Malea, Alyssa, Alex and Tessa, Adam, Ryan and Mikayla as well as 6 grandchldren.
Besides Clay, his brother, Curtis Peacock owns and operates their grandfather's funeral home, Peacock-Larsen Funeral Home and Arkansas Valley Crematory in LaJunta.